Tuesday, 14 April 2020

Temple Where Devotees Offer Nestle Munch Chocolate Bars - Sri Subramanya Swamy Temple - Thalavady - Alappuzha

Sri Subramanya Swamy Temple is located few minutes away from the main town of Alappuzha district. It is famously known as Palani of the South temple, as the deity and the lamp were brought here from Palani Murugan Temple, Dindigul. During the exam days, the temple is flooded with students who offer chocolates to “Munch Murugan” and seek his blessings. Not only them, the tradition is now followed by the elderly as well. The shrine was built by a devotee of Lord Murugan, decades ago. It is said that the Lord himself came into his dreams and instructed the devotee to build the temple. The temple of Murugan (also known as Kartikeyan or Subramanya), the son of Lord Shiva, was recently renovated, keeping in mind, the increase in devotees.

Munch Bala Muruga Temple
Sri Subramanya Swamy Temple
The Sree Subramaniya Swami Temple in Kerala is an abode to Balamurugan. In north India, he is often addressed as Kartikeya. The temple authorities say that, the reason of this tradition began is still not completely known. If the story is to be believed true, this taste of chocolate has been “acquired”. Earlier, the devotees would offer whatever they desired, just like in a normal Hindu ritual of an offering. However, seven years ago, a boy rang the temple bell while playing with his friends. His parents scolded him, and the very next day he fell sick. While in sickness, the boy continued chanting Murugan’s name. As a part of his cure, his parents took him to the temple priest. While the parents, like every other devotee, offered oil and flowers, the boy refused to offer anything but a Munch bar. The next day, he was miraculously cured.

Munch Chocolate Bar Garland
Munch Chocolate Bar Garland
Thulabaram With Munch Chocolate Offering
Thulabaram With Munch Chocolate Offering
The boy was cured and the story spread like wildfire. Soon everyone was offering chocolates to the god, and performing extreme acts of faith like the Munch Para where a large vessel of Munch is offered or the Munch Thulabharam where Munch equal to one's body weight is made as an offering to the god. The shrine was recently renovated to accommodate the rush of patrons, and especially during exam season when the children come in droves to offer chocolates to the god in exchange for good marks. Most Hindu gods are associated with some favorite food or the other – Ayyappa is fond of ghee, Krishna of butter, Ganesha on laddus, but thanks to a little boy, Alappuzha’s Balamurugan became fond of chocolates, Munch in particular, around seven years ago. So much so, that the god is even popularly called “Munch Murugan”.

Subramanya Swamy Temple Garbhagriha
Subramanya Swamy Temple Garbhagriha
Indians and their religious sentiments are something that has been widely written and spoken about. We have varied religious beliefs and traditions associated with each of them. While certain places have the elaborate pujas to appease the Lord, at others people make specific offerings which are the particular Lord's favourite. These beliefs may have transcended from years and years ago but in Kerala, Balamurugan, who is the son of Lord Shiva is a huge fan of Nestle's chocolate Munch! In the Chemmukathu Sree Subramaniya Swami Temple in Alappuzha, Munch chocolates are offered as prasad. There is now a belief that all your wishes will be fulfilled if you present the lord with Munch chocolates.

Subramanya Swamy Temple Prasadam
Subramanya Swamy Temple Prasadam
The Munch Murugan or Bala Murugan has become a popular pilgrim destination which attracts many devotees from all over the world. Pilgrims, who come from far-off states and other countries, offer cartons full of chocolates to the baby deity. The temple authorities soon faced the problem of too many chocolates getting accumulated in the temple. This issue was soon resolved when the authorities decided to give away the chocolates as “prasadam”, once the “pushpanjali” and “aarti” ceremonies were conducted.

Temple Timings:

Morning Timings : 04:00 AM to 12:30 PM
Evening Timings : 05:00 PM to 08:00 PM
On Special Occasions timings might differ.

Temple Location:

The temple is also known as Palani of south. Its a Muruga temple with famous munch necklace offering and Thaippooya Mahotsavam. Situated at Subramaniapuram (thalavady) alappuzha. 0 km from Subramaniapuram bus stop and 3.8 km from Alappuzha town.

Subramanya Swamy Temple Main Deity
Subramanya Swamy Temple Main Deity

Temple Address & Contact Details:

Sri Subramanya Swamy Temple,
Thalavady,
Alappuzha district,
Pin Code : 689 572.
Kerala.

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